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Diagon Alley™ Wizarding Shops

Our Magical Journey Begins

Unboxing the Diagon Alley™ Wizarding Shops, set 76444, is an event. This monumental build, comprising 2750 pieces, offers an incredible journey. Once assembled, it stretches 34.5 inches (87.6 cm) wide and has a display footprint of 189.8 sq in (1224.5 sq cm), a true masterclass in architectural storytelling.

Modular Magic Unpacked

Turning the box over, we see the true versatility: the set can configure into a straight street or an open V. The imagery hints at the deep interiors, promising detailed sub-assemblies behind those vibrant shopfronts. It’s not just a facade; there’s a whole world of greebling within.

A Street Divided

Presenting the set in its V-shape immediately draws the eye to the imposing Gringotts Bank and its Ukrainian Ironbelly dragon. This layout highlights the incredible diversity of each shop's architecture, from the leaning angles to the intricate rooflines. Each building feels distinct, yet cohesive.

End-to-End Elegance

Stretching the street into a single line emphasizes its sheer length and the seamless flow of architectural styles. Notice the varied use of tiles and plates to create diverse textures on the cobblestone street and building facades. The clever SNOT techniques allow for intricate window frames and sign details.

Behind the Facade

Flipping the street around reveals the clever modularity. Each building segment is designed for easy access, showcasing the interior greebling and the multiple layers of detail packed within. It’s like a dollhouse for wizards, but with incredible clutch power for structural integrity.

Street-level Immersion

From above, the V-shape configuration clearly outlines the bustling main thoroughfare and its branching paths. The placement of the minifigures, small sub-assemblies themselves, creates a sense of lively activity. Observe the subtle use of jumper plates for offset details along the walkways.

Unified Display Horizon

This perspective truly captures the scale of the entire Diagon Alley street in its linear form. The individual shop modules connect with robust clutch power, creating a seamless and expansive display. Each building, despite its unique design, contributes to a harmonious urban landscape.

Bringing Bricks to Life

Here, a fellow builder is placing a roof section, illustrating the tactile experience of assembling these modules. The scale of the individual buildings is apparent, with each segment being a complex sub-assembly designed for both play and display. It’s a rewarding process to see the structures take shape.

Characters Take Center Stage

Here we have the denizens of Diagon Alley, ready to bring the shops to life. Harry, Hermione, Ron, Hagrid, Fred and George Weasley, Ollivander, Lucius Malfoy, Draco Malfoy, and a Goblin provide a robust ensemble. These minifigures are essential for animating the rich narratives within each shop.

Dragon-Guarded Riches

Focusing on Gringotts, we appreciate the towering white structure, topped by the fearsome Ukrainian Ironbelly. Inside, the layered design of the bank reveals clever SNOT work for wall details and interior greebling. The trans-clear elements for windows add a touch of realism to the vault entrances.

Weasley's Wizard Wheezes

Diving into the left section, we find a burst of color and NPU, particularly evident in Weasleys' Wizard Wheezes. Notice the ingenious use of various elements to represent magical products and shelves. Each floor is meticulously detailed, showcasing compact sub-assemblies for maximum visual interest.

Ollivanders' Wand Shop Secrets

Moving inwards, we uncover the secrets of shops like Ollivanders. The tight spaces are expertly utilized with vertical greebling to convey shelves of wands and magical paraphernalia. The varying floor levels and open sections invite exploration, demonstrating thoughtful design for both display and playability.

Potions & Parchment

Continuing our journey to the right, we see more ingenious interior layouts for various shops. The designers have made excellent use of color blocking to define different spaces and products. Look closely at the mini-builds—these are great examples of NPU, using common bricks to create unique, recognizable items.

Every Corner Explored

The final section of interiors continues to impress with its depth and detail. Each floor level, meticulously crafted with various tiles and plates, is packed with storytelling potential. It’s a testament to the designers' skill in creating dense, engaging environments within the modular sub-assemblies.

A World Unto Itself

Configuring the street in this open V-shape or a straight line showcases the true versatility of the design. This isn't just a model; it's a dynamic display piece, a slice of the wizarding world that continually invites closer inspection of its architectural flourishes and hidden narratives. It truly anchors any collection.

Lego
$199.99
🔥 30 Exclusives! 💎 6 Rares!
Recommended Age: 18+ Years
More at LEGO

Value Projection

Harry Potter

5-Year Est. (Sealed) after EOL

$414 $491

Est. ROI

+125.7%

Analyst Note: Consistent performer with a dedicated fanbase, but high supply limits explosive growth.

More details with Brickonomics

THE BUILD SHEET

At a Glance

Set Number
76444
Release Year
2025
Pieces
2750
Price per Piece
$0.07 (7¢)

Value Breakdown

Est. Build Time
18.3 Hours
Price / Build Hour
$10.91/hr
Price Per Basic Brick
$0.07

Highly valuable! 27% cheaper than average LEGO sets.

Display Dimensions

Height 5.5 in (14.0 cm) 14 Bricks + 1 Plate high
Width 34.5 in (87.6 cm) 110 Studs wide
Depth 3 in (7.6 cm) 10 Studs deep
Display Footprint 103.5 sq in (667.7 sq cm) 110 × 10 Studs

The Scale Check

Height equivalent to approx 3.5 minifigures stacked.

Display Fit
Oversized: Requires Deep Tabletop Surface
Building Instructions

Download or view the official PDF

Engineering Breakdown

Part Categories

Discover the structural DNA and the exact piece types included in this box.

Standard 1236 pcs (44.9%)
Greebles 1x1 956 pcs (34.8%)
Slopes Wedges 204 pcs (7.4%)
Translucent 178 pcs (6.5%)
S N O T 79 pcs (2.9%)
Bricks Special 72 pcs (2.6%)
Equipment 20 pcs (0.7%)
Technic 5 pcs (0.2%)

Rare & Exclusive Parts

Track this build's most elusive bricks and their production history.

Exclusive Parts 18
  • Reddish Brown Tile Round 1 x 1 Half Circle with Reddish Brown 'W' on Gold Background print (SKU: 24246pr0051)
  • White Window 1 x 2 x 3 Train with Inside Stud Holder (SKU: 3233)
  • Light Nougat Minifig Head George Weasley, Brown Eyebrows, Lopsided Open Mouth Smile Print (SKU: 3626cpr3284)
  • Black Tile 1 x 8 with White 'Diagon Alley' print (SKU: 4162pr0117)
  • Sand Green Brick Round 3 x 3 Dome with Center Stud (SKU: 49308)
  • Trans-Clear Glass for Window 1 x 2 x 2 Flat with Gold Lattice print (SKU: 60601pr0012)
  • Reddish Brown Minifig Trophy Statuette, Mr Borgin (SKU: 90398pr0064)
  • Medium Lavender Minifig Trophy Statuette, Madam Malkin (SKU: 90398pr0065)
  • Light Aqua Minifig Trophy Statuette, Lavender Brown, Light Aqua Outfit (SKU: 90398pr0066)
  • Dark Tan Minifig Trophy Statuette, Hermione Granger, Dark Tan Outfit (SKU: 90398pr0067)
  • Dark Red Minifig Trophy Statuette, Garrick Ollivander, Dark Red Outfit (SKU: 90398pr0068)
  • Dark Brown Minifig Trophy Statuette, Fred Weasley, Dark Brown Outfit (SKU: 90398pr0069)
  • Dark Brown Minifig Trophy Statuette, George Weasley, Dark Brown Outfit (SKU: 90398pr0070)
  • Dark Bluish Gray Minifig Trophy Statuette, Narcissa Malfoy, Dark Bluish Grey Outfit (SKU: 90398pr0071)
  • Dark Bluish Gray Minifig Trophy Statuette, Harry Potter, Dark Bluish Grey Outfit (SKU: 90398pr0072)
  • Dark Blue Minifig Trophy Statuette, Ron Weasley, Dark Blue Outfit (SKU: 90398pr0073)
  • Dark Blue Minifig Trophy Statuette, Ginny Weasley, Dark Blue Outfit (SKU: 90398pr0074)
  • Black Minifig Trophy Statuette, Draco Malfoy, Black Outfit (SKU: 90398pr0075)
Rare Parts 4
  • Dark Bluish Gray Animal, Cat, Kitten, Short Tail [PLAIN] (SKU: 80686) • Seen in 2 sets (76417, 76444)
  • Lavender Wedge 2 x 2 Facet (SKU: 87620) • Seen in 2 sets (76444, 42684)
  • Yellow Arm Skeleton [Bent / 2 Clips] (SKU: 93609) • Seen in 2 sets (76444, 72050)
  • Light Bluish Gray Animal, Bird, Owl, Baby [PLAIN] (SKU: 3753) • Seen in 3 sets (42670, 76300, 76444)
Uncommon Parts 4
  • Tan Window 1 x 2 x 3 Train with Inside Stud Holder (SKU: 3233) • Seen in 4 sets (43204, 76405, 76444, 76447)
  • Black Glass for Window 1 x 2 x 3 Flat Front (SKU: 60602) • Seen in 4 sets (40701, 76428, 42648, 76444)
  • Tan Tile 1 x 2 with Cauldron print (SKU: 3069bpr0313) • Seen in 5 sets (76383, 76389, 76399, 76431, 76444)
  • Olive Green Brick Special 1 x 1 x 1 2/3 with Studs on 1 Side (SKU: 32952) • Seen in 5 sets (10332, 71847, 76444, 910051, 40856)

Color Insights & Harmony

Hex:
Count:
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Included Palette

The complete chromatic blueprint and exact piece counts defining this set's look.

316 pcs (11.5%) Black

312 pcs (11.3%) Dark Bluish Gray

234 pcs (8.5%) Light Bluish Gray

227 pcs (8.3%) Dark Tan

225 pcs (8.2%) White

133 pcs (4.8%) Reddish Brown

116 pcs (4.2%) Trans-Clear

115 pcs (4.2%) Dark Brown

93 pcs (3.4%) Pearl Gold

91 pcs (3.3%) Dark Orange

70 pcs (2.5%) Tan

67 pcs (2.4%) Medium Nougat

62 pcs (2.3%) Dark Purple

59 pcs (2.1%) Orange

57 pcs (2.1%) Olive Green

56 pcs (2.0%) Dark Blue

54 pcs (2.0%) Dark Red

50 pcs (1.8%) Sand Green

50 pcs (1.8%) Lavender

38 pcs (1.4%) Bright Light Blue

38 pcs (1.4%) Medium Lavender

35 pcs (1.3%) Dark Green

33 pcs (1.2%) Sand Blue

29 pcs (1.1%) Trans-Yellow

19 pcs (0.7%) Yellow

18 pcs (0.7%) Red

16 pcs (0.6%) Green

16 pcs (0.6%) Blue

14 pcs (0.5%) Magenta

12 pcs (0.4%) Bright Light Orange

10 pcs (0.4%) Dark Pink

10 pcs (0.4%) Bright Light Yellow

10 pcs (0.4%) Dark Turquoise

8 pcs (0.3%) Flat Silver

8 pcs (0.3%) Lime

8 pcs (0.3%) Trans-Orange

7 pcs (0.3%) Trans-Green

6 pcs (0.2%) Trans-Light Blue

5 pcs (0.2%) Bright Green

3 pcs (0.1%) Bright Pink

3 pcs (0.1%) Coral

2 pcs (0.1%) Trans-Dark Pink

2 pcs (0.1%) Medium Azure

2 pcs (0.1%) Trans-Bright Green

2 pcs (0.1%) Light Aqua

2 pcs (0.1%) Opal Trans-Light Blue

2 pcs (0.1%) Vibrant Yellow

1 pcs (0.0%) Trans-Purple

1 pcs (0.0%) Metallic Silver

1 pcs (0.0%) Yellowish Green

1 pcs (0.0%) Light Nougat

1 pcs (0.0%) Reddish Orange

The Mix

A proportional breakdown of the defining colors shaping this set's aesthetic. Hover to inspect.

52 Colors

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